Jim Richardson is taking Twitter out of the marketing department and putting it in the hands of curators.

When you think of museum curators, does the image of an isolated librarian come to mind? Someone peering into their book or painting–someone who doesn’t have time to immerse themselves in the minute details of life that social media makes available? Well it turns out that museum curators are, in essence, re-branding themselves–with the help of Jim Richardson, Managing Director at the Sumo design company, who’s organized a global event, Ask a Curator, to allow the general public, students, and anyone who’s interested to simply ask a question to hundreds of museum curators on Twitter tomorrow.
How do you prevent paintings from changing colors? What’s the biggest theft you’ve ever witnessed (or didn’t witness)?” All such questions will receive answers via Twitter.
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