Builders’ Show: Kenmore borrows from the smart phone
If you know how to use an iPod or iPhone, you know how to do laundry. That’s the idea behind the new frontloading washer and dryer from Kenmore, and it’s a good line to use on teenagers when the hamper is overflowing.
And to top it off this laundry pair comes in dark purple, a color Kenmore calls blackberry. Get it? Blackberry. A word that wired teens instantly connect to. As in, “Hey Mom, I can’t clean my room, I’m using the Blackberry.” This is the stuff dreams are made of.
The Kenmore Elite SteamCare Washer with Time Manager and Steam ReFresh dryer will be in Sears stores and online by March. Each machine costs $1,800 to $1,900, depending on color—white, lemongrass (a light green tinged with yellow), or blackberry. The LCD touchscreen uses interface technology, similar to a smart phone, with colorful icons to help you choose your settings.

